Every business began as a picture in a founder’s head.

I find that picture. Then I build the brand around it.

Behind the camera professionally since 2018 — Myntra’s catalogue floor, three years leading content for a designer textile label, a creative-system build for a jewellery brand — and today Senior Photographer at Palmonas, directing a four-person team producing 500+ SKUs a month through directed AI workflows. AI runs the volume, the camera runs the story.

That discipline runs everything I make. I start with how work actually moves through your organization, then build the brand around it: photography, identity, website, and the systems behind them. I have consulted inside organizations too — for Warp n Weft, on hiring and structure — so what I design mirrors how teams really operate.

The last two years added AI to the toolkit: automation where it genuinely helps, a human at every consequential gate.

If the proof is not ready, the case study says so.